In today’s fast-paced digital landscape, Generative AI is revolutionizing content marketing. With AI-powered tools like ChatGPT, Jasper, and Copy.ai, businesses can generate articles, social media posts, and ad copies at lightning speed. But does AI-generated content truly match human creativity and strategic intent?
Before you replace your content team with AI, let’s break down the pros, cons, and best practices of using Generative AI for blog writing.
Pros of Using Generative AI for Blog Writing
1. Efficiency & Speed
AI can generate long-form content within minutes, helping brands maintain a consistent posting schedule. A HubSpot survey (2024) found that 64% of marketers use AI to streamline content production. AI’s ability to churn out bulk content makes it a valuable tool for meeting high-volume content demands.
2. Cost-Effective Content Production
Hiring professional writers or agencies can be expensive. AI tools offer a cost-effective alternative by reducing dependency on human writers, especially for simple, factual content. A study by Marketing AI Institute found that businesses save up to 40% on content costs using AI-driven solutions.
3. Ensuring Timely & Efficient Content Publishing
AI tools optimize content workflows, reducing the risk of missed deadlines. Crafting a well-researched article involves extensive planning, but AI-driven automation streamlines the process by generating drafts, validating accuracy, and scheduling posts. This ensures your content is published on time, every time.
4. Data-Driven Content
AI can analyze vast amounts of data to identify key trends, topics, and phrases that resonate with your target audience. This data-driven approach ensures that your content remains relevant, search-engine optimized, and highly engaging. By understanding audience preferences, businesses can tailor their content strategies to better meet user needs, driving higher visibility and interaction.
5. Idea Generation & SEO Optimization
AI-powered tools can assist in topic brainstorming, keyword research, and SEO optimization. Platforms like Surfer SEO and Frase use AI to suggest highly relevant keywords and structure content for higher Google rankings.
Source: How AI is Transforming SEO Strategies
Cons of Using Generative AI for Blog Writing
1. Lack of Authenticity & Personal Voice
AI-generated content often lacks emotional depth and a unique brand voice. Readers connect with authentic storytelling, which AI struggles to deliver convincingly.
👉 Example: A 2023 Forbes report found that 68% of consumers trust human-written content over AI-generated content due to its relatability.
2. Risk of Plagiarism & SEO Issues
Since AI pulls information from existing datasets, there’s a risk of accidental plagiarism. Google’s Helpful Content Update (2023) prioritizes human-first content, penalizing low-quality AI-generated blogs.
Source: How Google’s AI Policy Affects Your Blog
3. Ethical & Legal Concerns
Who owns AI-generated content? AI lacks true authorship, raising ethical concerns about crediting AI-written work. Businesses must disclose AI-assisted content creation to maintain transparency.
4. It Can’t Think Outside the Box
It lacks true creativity and innovation because it is fundamentally built on pre-existing data and predefined rules. Unlike human thinkers who can break norms and explore unconventional ideas, AI operates within the boundaries of its training data, making it incapable of original thought or true out-of-the-box problem-solving.
5. No E-A-T.
E-A-T = Expertise, assertiveness, and trustworthiness.
These are the three factors anyone looks for when reading an article. These are what make your article high-quality. Incidentally, these are also factors that Google requires in articles to rank. Unfortunately, AI, while relying on multiple sources, cannot produce this. AI content cannot replicate the experience of a content writer, nor their skill, which affects the overall EAT of the article.
Best Practices for AI-Powered Blog Writing
✅ 1. Use AI as an Assistant, Not a Replacement
AI is great for drafting outlines and automating research, but human oversight is essential for high-quality, original content.
✅ 2. Fact-Check & Edit Thoroughly
AI-generated content sometimes produces misleading or outdated information. Always verify facts, cross-check sources, and fine-tune the language.
✅ 3. Combine AI with Human Creativity
Balance AI efficiency with human storytelling. Use AI for data-heavy sections and let human writers add emotions, brand voice, and originality.
✅ 4. Optimize for SEO & Readability
Use AI-powered SEO tools like Surfer SEO or Clearscope to enhance keyword optimization while ensuring content reads naturally.
Source: AI in Content Marketing – Do’s & Don’ts
✅ 5. Ensure Transparency & Ethical Use
Disclose AI-generated content where necessary and uphold ethical writing standards.
Final Thoughts: Should You Use Generative AI for Blogging?
Generative AI is a powerful tool, but it’s not a silver bullet. While AI speeds up content production and enhances SEO strategies, it cannot replace human creativity, authenticity, and strategic storytelling.
🚀 Want to create high-quality, AI-assisted blogs with a human touch? Kangaroo Agency specializes in AI-powered yet people-centric content marketing.
📩 Contact us today to transform your content strategy!
